Para-kin matchmaking ranging from fans and you can idols: a qualitative studies out-of fans’ reasons for purchasing idol-dolls
Mission
The purpose of this study is to try to view exactly how “mommy admirers” impact on current activities from parasocial dating between admirers and you will idols and also to gain better skills towards the reasons root new acquisition of idol dolls. In addition, by the like the enjoy and views out-of male idol fans, the study seeks so you can increase this new comprehension of partner conclusion and you can enhance understanding of this new motives driving idol-doll usage.
Design/methodology/strategy
Getting idol-doll customers once the search items, this study held textual studies plus in-depth interview to explore fans’ motivations for buying idol dolls.
Findings
Idol toy purchases is inspired by mental accessory, such as for example certainly one of mommy fans just who seek to introduce a sense of control and keep a father or mother–youngster matchmaking. Likewise, buying idol dolls may act as an effective disguise for girlfriend fans to cover up its personal hopes and dreams regarding their idols. Moreover, idol dolls act as semiotic identifiers, drawing eg-inclined fans and you may putting on community recognition. It ought to be listed one to men idol fans, who will be experienced deviant from the male normative, deal with analysis inside the female-controlled organizations, wanting then evidence of credibility.
Important effects
This research produces knowing the motives at the rear of idol-doll instructions and can assist marketers in the providing into the psychological means out of fans, including mom fans, of the making and you will income dolls one resonate with regards to need experience from attachment.
Societal implications
From the taking and you will targeting the positive areas of fan activities, this study results in the new constant procedure of de—demonization and normalization regarding fandom. On top of that, this research plus seeks in order to contribute to a very complete wisdom of your own problems and you can mental needs of the Chinese younger age group.
Originality/well worth
This study examines the new below-explored mommy-lover group’s emotional demands and their reasons of purchasing idol-dolls. Additionally, it recognizes this new line of views and you may experiences out of men idol fans, providing a fresh and you may book viewpoint for the idol-toy usage.
step 1 Introduction
» tabindex=»0″> considering celebrities’ looks had been sold given that a new form getting Chinese admirers to share with you their good affection because of their precious idols, causing the creation of a unique Chinese fandom area. Towards the Weibo (one of the most common social networking networks into the Asia), the web based area for idol-doll-creators, consumers, and you will idol fans now has amassed more 460,000 supporters and is extremely feminine-reigned over. About platform, it is common for fans, who may have a huge type of idol dolls, to publish lovable photographs and you may show its feel inside the putting on a costume and you will using make-up on their “infants.” According to the most recent user statement, among the many idol-toy participants, the newest post-2000 age bracket stands for the highest ratio, getting together with 43 %, accompanied by the blog post-1995 age group ranks 2nd, having a proportion in the 26 % (“2021 Cotton fiber Doll Users Notion Report” 2021). Ergo, Generation Z, anyone, somebody created between the later 90s together with very early 2010s (Priporas et al. 2020), definitely engages with idol-toy purchases owing to interactive social networking networks.
On the time out of participatory fandom and partner economy, fans’ consumption preferences as well as their thought of connection with idols are extremely victims of informative lookup. Ways fans relate to famous people might have been defined as parasocial interaction-the nonreciprocal, imaginary communication ranging from fans and you may mass media personae (Liebers and you can Schramm 2019; Yan and you will Yang 2021). In recent times, fans definitely engaging in the fresh parasocial matchmaking fantasize regarding the a near kinship with idols, provided they might control, or perhaps keeps an obvious standard of impact on its idols. With the Chinese social media, discover a pattern where admirers, particularly ladies, consider on their own as idols’ mothers, aunts, or siblings. If you’re past studies have extensively looked at parasocial dating considering heterosexual norms and you will fans’ close goals in the idols (we.elizabeth., “girlfriend/spouse admirers” away from idols), nothing has been recognized on “mother kissbrides.com klicka här nu fans”,“Mommy admirers,” make reference to fans (normally feminine fans) who’re co-fostering idols/famous people because their elderly women family relations. They say by themselves as the mom of your own idol and so are indulgent to idols, providing them because attractive, innocent kids who require the additional care (Yan and you may Yang 2021).
